In today’s online world, social media is becoming an integral communication tool. The benefits of using social media are many, ranging from brand recognition, community outreach, increased sales and constituent engagement. But there is no getting around the fact that social media also introduces new risks. In this workshop we will discuss how to effectively and strategically engage your stakeholders in social media venues while also confronting the associated risks. This workshop will show you how you can protect yourself from the most common mistakes. Don’t let the inherent risk of social media deter you from participating in this powerful marketing platform and the opportunities it can provide to you and your organization.